See everything one growth decision sets in motion.
Growth becomes predictable when one place covers the whole customer lifecycle. Beacon's Growth, Finance and Capacity systems do that together — which customers to go after, who has to close them, what it takes to deliver them, and what they return over their life.
$350,000 into growth. Follow it through the whole company.
One campaign, one group of customers, and three years of watching what they do. Everything on this page is a consequence of the same sum of money.
But customers are not worth the same.
Beacon prices every group you sell to — what it costs to win them, bring them live and serve them. Enterprise keeps 68 cents of the dollar, self-serve 88, and that gap decides what your money earns.
Beacon finds the groups that behave alike. Size is not one of them.
Beacon cuts your customer base by how customers arrived, what they bought, how well they fit and how fast they reached value, then scores every group it finds. Four come out ahead, and they sit in different size tiers.
The right group keeps growing after you win it.
Winning a customer is the start of the number, not the end of it. Beacon follows what each group does afterwards — mid-market inbound doubles inside four years, paid-social small business more than halves.
Beacon scores every group. The money follows the score.
Each group is scored on what it returns, how fast it grows, how quickly it pays back and what margin it earns. Mid-market inbound comes out top of the four — and that is where the $350,000 goes.
Paid-social small business earns the best gross margin of the four — 88 cents on the dollar, self-serve, nothing to implement — and still scores lowest by a distance. A high margin on a customer who leaves is not a good customer.
The same ranking every team agrees on →The $350,000 goes to mid-market inbound. Here is what that takes.
Winning one costs $36,900 on average. Five stages follow: the campaign, the pipeline it makes, the people to close it, onboarding, and what comes back.
The rest of your year is $12.7M, made the same way.
Split the run to $52M by where the revenue comes from and three bands appear: customers you already have, this one campaign, and everything still to run.
A growth engine that repeats, because you know what each move earns.
Growth stops being a bet on volume and becomes a plan built out of moves that have already proved what they return.
What a customer is worth over their life, against what it cost to win them — measured for the group you are buying, not hoped for.
One number everyone can plan against — how many more of these the year needs, and who has to be free to close them.
A target with the working attached: three bands, and you can open any of them down to a single campaign.
You know what one move does. Now build the year out of it.
A decision you can follow end to end is the unit a plan is made of. Next, Beacon models several futures out of those units, sees each one forward, and commits the one you choose — with every dollar in it tracing back to a move that already earns.