pricing and engagement
Build your revenue system — one lifecycle step at a time
Beacon designs a lifecycle of interconnected intelligence modules across marketing, sales, customer and finance. Most companies work with Beacon for 12–24 months until the system becomes self-directing.
Monthly subscription engagement
Modules designed in sequence or parallel
Scale speed up or down
Pricing based on lifecycle build speed
Plans differ by how many lifecycle modules are designed in parallel
Focus plan
FROM
$15k/mo
1 lifecycle module at a time
4–8 weeks per module
Best for building core lifecycle logic
Momentum plan
FROM
$25k/mo
2–3 modules in parallel
Lifecycle connections form early
Strategic AI becomes usable sooner
Scale plan
FROM
Custom price
3+ modules in parallel
Lifecycle system connects rapidly
Self-directing system online earlier
One lifecycle. Twenty modules.
Each module governs one step of the lifecycle — from entry to deal, onboarding, expansion and retention. Modules are interconnected — what happens later in the lifecycle updates what happens earlier.
Lifecycle is built step by step through modules
Modules share intelligence across the lifecycle
Retention and expansion reshape entry and deal decisions
Typical timeline
Beacon is designed to make itself unnecessary.
Most companies work with Beacon for 12–24 months.
Foundation: Shared data and first lifecycle modules
Operational: Demand, deal and customer intelligence
Financial: Forecasting, lifecycle economics and scenarios
Independent: System runs without Beacon
All plans include
Shared intelligence foundation
Lifecycle modules design
Agent logic per module
Ongoing advisory
Complete documentation
Flexible subscription
Shared intelligence backbone
Shared intelligence modules come first — they ensure all lifecycle steps use the same definitions and signals.
Unified data model
Data quality and confidence
True customer fit
Signal intelligence layer
Modules are the unit of lifecycle build
Each module defines one lifecycle step. More modules → more connected lifecycle → more self-direction.
Lifecycle consists of 20 interconnected modules
One module includes decision logic for one step
Modules connect into a continuous system
More modules → more automation and accuracy
Beacon designs. You implement.
Clear ownership, no new software required.
Beacon’s role
Designs modules and lifecycle logic
Documents definitions and decision rules
Defines guardrails and agent behavior
Guides prioritization
Your role
Implement in CRM and BI
Run execution
Own outcomes
Ownership & Continuity
All designs, documentation and AI logic remain your property. No lock-in.
Frequently asked questions
What does a Beacon subscription include?
A Beacon subscription covers intelligence design, system architecture and documentation.
We design intelligence modules, define how they connect into self-directing loops and document everything your teams need to implement inside your existing stack. Beacon also provides an ongoing advisory cadence to ensure direction holds as the system evolves.
Beacon designs and documents.
Your team implements and owns execution and data.
What are intelligence modules, exactly?
Intelligence modules are discrete intelligence designs that shape how decisions are made across the revenue system.
Examples include customer selectivity, deal probability, expansion readiness and forecast confidence. Each module is designed around your segments, economics and growth goals — not generic SaaS assumptions.
Individually, modules clarify reality.
Connected together, they form self-directing intelligence loops.
What does “self-directing loop” mean?
A self-directing loop is created when intelligence modules are connected so that real outcomes update future decisions automatically.
For example, downstream customer and financial intelligence feeds back into marketing, sales and customer operations — updating selectivity, prioritization and forecasts before drift turns into surprises.
Loops are how strategic direction holds over time.
How fast does Beacon move?
Speed is determined by how many modules are designed in parallel.
As a guideline:
- Each module typically takes 4–8 weeks to design
- Some customers prefer one module at a time
- Others design multiple modules in parallel, allowing intelligence loops to complete faster and strategic intelligence to mature more quickly.
The subscription controls pace, not scope.
How flexible is the subscription?
Beacon works on a rolling subscription with a two-month notice period.
You can:
- Change pace (fewer or more modules at a time)
- Shift focus between Sales, Customer, Finance or Marketing domains
- Pause or resume design work as priorities change
The system compounds, but flexibility remains.
Do we need a large data or AI team?
No.
Beacon is designed for companies at different levels of data maturity. We start with foundations where needed and design modules your existing team — or external partners — can implement incrementally.
AI is optional. Strategic intelligence emerges as more loops are completed, not because you buy a feature.
When does strategic intelligence become usable?
Strategic intelligence evolves as your system compounds across domain intelligence (Sales, Customer, Marketing, Financial Intelligence).
Typically:
- With 1–2 domains, leaders gain operational clarity
- With 3 domains, forecasting and timing become predictive
- With all domains active, strategic intelligence can model scenarios and direct the system with confidence
AI does not decide on its own. Leaders always choose direction.
Strategic intelligence makes consequences visible and execution consistent.
What happens if we stop the subscription?
You retain full access to all frameworks, models and documentation Beacon designed with you.
Your data remains yours.
Your teams can continue operating and expanding the system independently.
Beacon’s IP lives in the architecture, logic and loop design.
The subscription governs ongoing design and evolution, not access.