Marketing that produces revenue, not leads — and you can see it a year out.
Every channel scored on the customers it produces and how they retain, expand and pay back — not the leads it counted. Put money in, quality pipeline comes out, and the whole company runs on one pipeline, one ICP, one forecast. It all starts here.
Marketing hit its lead target. And sourced the cohort that churned by month 12.
Every tool you own scores a lead on the way in — then goes quiet the moment it converts. So the cheapest channel wins the dashboard while the customers it produced quietly leave.
Every channel, ranked by the revenue it produces.
Not a lead report — a read on where the money is working. Every source against the 3.0 LTV/CAC floor, next to the customers it actually produces and what they're worth.
Illustrative — ranked by the revenue each source produces, not the leads it counts. This is a reading surface: no spend moves from here.
On every source: what it produces, and whether it lasts.
The reads behind each call — the revenue a source produces, the fit of who it brings, and the cohort it's building right now.
Illustrative — reading an open cohort forward, before it closes, ships in a later wave; everything here describes the designed behaviour.
Illustrative — every read carries the signals it's built from. The fit-weighted pipeline multiple is an illustration of the idea, not a published metric.
Did marketing hit the plan?
Not leads and clicks — the sourced ARR the company is counting on, whether it's on time, the payback it can afford, and whether sales can handle the pipeline it's about to get.
The unit economics the board watches — the same targets the CEO set, on the one sealed forecast, not a separate marketing spreadsheet. Retention cut by fit needs closed cohorts and enough accounts in each; below that it is stamped an estimate.
Turn up marketing, turn up pipeline.
Put money into marketing, quality pipeline comes out. Want more growth next quarter? Move the budget — the pipeline, ARR and payback move with it.
Illustrative — the spend-response curve behind this slider ships in a later wave; everything here describes the designed behaviour. When it lands it is built from your own sourced-cohort history, with diminishing returns and confidence bands priced in.
It all starts in marketing.
Marketing sources it, sales works it, customer success grows it, finance plans the cash and capacity against it — one pipeline, one ICP, one forecast. It all starts with what marketing brings in.
Make marketing accountable for revenue.
Free at any size. Connect your CRM and billing and see every channel ranked by the revenue it actually produces.